Mario goes red after Nintendo cutting DS Lite price

Nintendo of America is cutting the price for Nintendo DS Lite to a mere $99. Aside from that, NoA revealed that six Mario-titles will receive a new red packaging to make them easier to find in the stores.

The portable Nintendo DS Lite system is getting a new suggested retail price. Effective June 5, the system will be available at a suggested retail price of just $99.99 in the United States. The Nintendo DS family has become the best-selling video game system in history. More than 48.9 million systems in the Nintendo DS family have sold in the United States alone. Also in June, six Mario games for Nintendo DS will receive new red packaging, making it easier than ever for consumers to identify these hit titles in stores.

"From the moment it launched, Nintendo DS Lite hit a sweet spot for consumers in terms of value, experience and fun," said Nintendo of America President Reggie Fils-Aime. "This new price point will introduce Nintendo DS Lite to even more consumers, and the new red packaging will make it easy for them to find their favorite Mario titles."

The six Mario games that will begin sporting the new Mario-red packaging in June are New Super Mario Bros., Mario Kart DS, Super Mario 64 DS, Mario & Luigi: Bowser's Inside Story, Mario vs. Donkey Kong: Mini-Land Mayhem! and Mario Party DS. These games represent some of the best-selling fan-favorite Nintendo DS games of all time, and demonstrate the well-known "evergreen" sales trend of Nintendo games.

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